The Product Manager's Handbook By Linda Gorchels
Publisher: Mc/Gr aw-H i l l 2000 | 304 Pages | ISBN: 0658001353 | PDF | 1 MB
Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry, The Product Manager’s Handbook has been extensively revised and updated for today’s changing business landscape. While product managers must flourish in many different environments--such as consumer versus business-to-business products or hierarchical versus horizontal, team-driven organizations--the techniques and tools they need for management success are remarkably similar.
The Product Manager’s Handbook examines each piece of the puzzle, showing you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. The essential guide to seamless product management in a fluid and unpredictable business world, The Product Manager’s Handbook
gives you the knowledge you need to:- Conduct market and customer analysis
- Design branding strategies
- Establish and implement prices
- Target current and new markets
- Develop, launch, and assess new products
- Manage existing and mature products
- Create and manage customer demand
- Work effectively with sales, operations, and research departments
Clear, easy-to-read charts show you how to manage each crucial step, from conception to completion. Practical checklists help you to evaluate progress at every stage. Concise “Business Briefs” feature case studies of leading companies confronting and overcoming today’s product management challenges. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.
