Robert Bacal, Bill Brooks, "The Complete Book of Perfect Phrases for High-Performing Sales Professionals"
Mg-H | 2009 | ISBN: 0071636099 | 736 pages | PDF | 1,1 MB
The Right Phrase for Every Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:
Lead Generation
Turn cold calls into profitable relationships
Expand your customer base
Write engaging letters and e-mails
Sales Calls
Get access to decision makers
Present your product in compelling language
Resist objections and stalling tactics
Customer Service
Develop a rapport with every client
Handle the most difficult of customers
Close every conversation on a positive note
