Ned Kock, "Evolutionary Psychology and Information Systems Research: A New Approach to Studying the Effects of Modern Technologies on Human Behavior (Integrated Series in Information Systems)"
Publisher: S***r | ISBN 10: 1441961380 | 2010 | PDF | 420 pages | 5.2 MB
Evolutionary Psychology (EP) attributes much human behavior to evolved psychological traits – psychological adaptations that evolved to solve recurrent problems in human ancestral environments. Traits like the mental capacity for acquiring language, or the ability to infer emotion by looking at a human face, or the ability to cooperate, or even the universal fear of snakes and spiders, are viewed by EP practitioners as the basis for how humans behave. That behavior is in turn affected by environmental factors: what language will be learned? What emotions are displayed most often? Cooperate in what activity, and to what end? SNAKE!!!
