King (Editor), Donald P. Cushman (Editor), "Excellence in Communicating Organizational Strategy (Suny Series in International Management)"
Publisher: State University of New York Press | 2001 | ISBN 0791450333 | PDF | 261 pages | 1.1 MB
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.
