The Product Manager's Desk Reference
McGraw-Hill; 1 edition (August 26, 2008) | ISBN: 0071591346 | 744 pages | PDF | 2 MB
"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."
-George Castellion, SSC Associates
“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.”
-David Anderson, Managing Director, B2B Channels, United Airlines
“An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shine through at every step.”
-David Rosshirt, Director of Product Management, First Data International
“From now on, this book will stand as an important reference point for all product management teams.”
-Mark Elliott, Vice President Product Management, Smiths Detection
“The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive.”
-Carol-Ann Matignon-Berlioz, Vice President Product Management, Fair Isaac
“A must-have for every product manager, this book contains a wealth of information, advice and practical tools that will lead to success for both the Product Manager and the organizations they serve.”
-Jeff Anderson, Senior Vice President Product Management, Franklin Covey
“Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community.”
-Dan O'Day, Senior Director Product Management, Thomson Reuters
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