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Marketing Out Of Control

Keith Wardell, «Marketing Out Of Control»
Marketing1by1 | ISBN: 0615163165 | 2007 | PDF | 265 pages | 4.53 MB

The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers.

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